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How Can Facebook Local Insights Benefit Your Business?

When it comes to managing your business, understanding how the locals are behaving is vital. From the traffic patterns around your facility, to the demographics of those in the area, awareness can be very profitable for your business. But how can you find this type of information? One tool that has become very useful for [...]

By | 2017-03-06T21:05:43+00:00 October 26th, 2016|Social Media, Uncategorized|0 Comments

Online Reviews Become More Important With Recent Google Update

Being a business owner comes with a lot of responsibilities. One responsibility you should not overlook is your businesses online reviews. Recent studies by BrightLocal.com show that “92% of consumers regularly or occasionally read online reviews (vs. 88% in 2014).” Couple these findings with the fact that Google now includes your business' review standings on [...]

By | 2016-10-04T14:32:12+00:00 October 4th, 2016|Uncategorized|0 Comments

How to create a successful Facebook Ad campaign

If you regularly post content to your business' Facebook page, you've probably noticed a reduction in overall reach. This, unfortunately, is a result of Facebook's pay-to-play transition that emphasizes paid advertising. Facebook continues to downplay the idea that declined organic reach is a strategy to motivate businesses to advertise, claiming it to be a natural [...]

By | 2017-03-06T21:05:54+00:00 July 15th, 2016|Social Media, Uncategorized|0 Comments

How latest update will impact Google AdWords

If you are a frequent online searcher (which lets be real, who isn't?), you are probably used to doing a Google Search and seeing ads both at the top of the page, and in a sidebar to the right. Well, Google has recently made some updates in the way that they are displaying ads. You [...]

How important are videos to your SEO?

Today's fast-pace business world is very media-oriented, making it essential to be active and visible on as many digital platforms as possible. To compete in today's digital marketplace, it is crucial to have the most visibility online. Improving a company's Search Engine Optimization (SEO) is extremely important for success. SEO is the effort to positively [...]

By | 2016-04-26T15:14:36+00:00 April 26th, 2016|Online Marketing, Uncategorized|0 Comments

How “Reactions” Can Help Your Facebook Business Page

As if there wasn't already enough things for small business owners to worry about on Facebook, they now have to consider various reactions to their content. Facebook recently rolled out their “reactions” option, which allows Facebook users to quickly select one of six emotional reactions to represent their feelings towards content. Whereas users previously could [...]

By | 2017-03-06T21:06:08+00:00 March 10th, 2016|Social Media, Uncategorized|0 Comments

First Impressions: How to create effective Facebook profile images for businesses

The oh-so-important first impression might not be what you think these days. It has always been that first time you interact with someone. Do they make good eye-contact? Are they smiling? What's stuck in their teeth? Now it is “what does their profile picture look like on Facebook?” This goes for individuals and businesses alike. [...]

By | 2017-03-06T21:06:47+00:00 August 12th, 2015|Social Media, Uncategorized|0 Comments

How video content is paying off more than ever

In the modern days of instant gratification, the average person is less likely to be captivated by content in the form of text. Businesses all across the world are now seeing a sharp increase in the demand for video and image content, partially due to the ever-growing social media presence. On Facebook, for example, the [...]

By | 2017-03-06T21:08:27+00:00 April 15th, 2015|Online Marketing, Uncategorized|0 Comments

Is Facebook a choice or requirement for businesses?

The days of advertising on billboards and newspaper clippings have come and passed. The modern billboard, in fact, is the Facebook news feed. Instead of glancing at a giant sign on the drive home from work, prospective customers glance at the various posts from businesses on Facebook throughout the day. Whether this is a good [...]

By | 2017-03-06T21:08:37+00:00 April 2nd, 2015|Social Media, Uncategorized|0 Comments