Does My Business Need a Logo?
How Logos Can Take Your Brand To A Whole New Level
Nike. Google. Apple. What do these three companies have in common? You can immediately identify their logo; you’re probably visualizing their logos right now. Along with offering a solid product, these companies have built iconic logos and made them synonymous with quality.
“If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is a jewel in its crown.” – Paul Rand
As a business owner, you’re probably asking yourself, “How will a logo benefit me on a local or regional scale?” One of our graphic designers at Next! Ad Agency, Cory Marra, has created his fair share of high-quality logos for clients and shares his thoughts:
Pro Tip #1
“A good logo represents your company as a whole and defines its identity. You want your logo to say something strong about your brand and stand out amongst the competition. A high-quality, professional logo inspires trust, loyalty and exudes a feeling of superiority.”
Combining a quality product or service with a professional logo is a winning recipe in today’s business world. Your logo is the face of your brand and, in many cases, is the first impression you make with a potential customer. Designing and implementing a fresh, professional logo on a revamped website or business card will help create that “Wow!” factor and solidify your brand both online and in print.
There are tips and tricks when it comes to creating a logo. One of our designers, Laura Sestito, says an important part of choosing a logo is not basing it only on what goods and services you offer, as you run the risk of creating an unoriginal and forgettable logo. For example, if you’re a dentist, you’re not limited to choosing between a tooth or a toothbrush. Rather, think of something that specifically makes your business truly special.
Pro Tip #2
“I’ve seen so many clients who use something of significance in their hometown to draw inspiration for their branding. Instead, bring it back to your business with something unique you have that stands out, like the shape or color of your building or office.
Another tip: Consistency is critical when incorporating a logo with your business. The logo, as our graphic designer Katie Marcy points out, is just the starting point of what your business’s identity is going to become. The colors and fonts used in the logo become synonymous with the company itself.
Pro Tip #3
“Consistency is extremely important because after going through the process of creating a new logo to best represent your business, you want to make sure you are using the correct branding elements from that point forward. These elements should not be altered in any way in order to keep consistency in all marketing/branding materials.”
If you’ve been thinking of a logo, but don’t know where to start or don’t know if you’re on the right track, world-renowned logo designer Paul Rand offers seven points of an effective logo:
Easier said than done, right? Don’t worry. Our talented team at NEXT! Ad Agency will work with you to identify your goals, and then design you a premium logo you can proudly display on your website, business card, letterhead, banners, and advertisements.
Don’t miss the opportunity to tie your entire branding package together; contact Next Ad! Agency today to see how we can help you create a high-quality professional custom logo. To take your branding to a whole new level, click here.
Article contributors: Jimmy Kraft, Laura Sestito, Katie Marcy and Cory Marra.