Are you interested in starting an e-commerce website for your small business? How can you get your brand in front of more prospective customers online?
Google and GoDaddy have recently teamed up to help merchants and small businesses reach a wider online audience… and the partnership can mean new and faster growth for e-commerce brands of all industries and sizes!
What will Google’s partnership with GoDaddy involve? What can you do to build a successful e-commerce website? NEXT! Ad Agency has the latest scoop on the new Google/GoDaddy partnership, as well as some helpful e-commerce tips for small businesses. Contact us today to begin your e-commerce journey!
What Is GoDaddy?
For anyone who is not familiar with GoDaddy, let’s quickly bring you up to speed.
GoDaddy is a web hosting company and Internet domain registrar. Anytime a person or company wants to launch a website, they need to purchase a domain name, which is the address of the website typed into the URL. Without a domain name, users would have to type in a string of numbers to access the website.
Web hosting is where all of a website’s files are stored. When a user enters a domain name, the web hosting company sends all of that domain’s web files (all of a website’s pages, in essence) to the user’s browser.
Think of web hosting as a house and the domain name as the house’s address ‒ e-commerce merchants and companies can take care of both simultaneously through GoDaddy.
How the Google & GoDaddy Partnership Will Work
Through the new partnership, e-commerce merchants using GoDaddy as their web hosting company and domain registrar will now be able to list and promote their products and services across Google Search ‒ at no extra cost.
Merchants can also launch Google Smart Shopping campaigns (essentially through Google Ads) and direct their products to targeted users across Google Images, YouTube, and Gmail. Those who launch a new Smart Shopping campaign may receive $150 worth of pay-per-click advertising to get started.
Through the new GoDaddy/Google partnership, online consumers will have access to more options when searching for products ‒ all while giving e-commerce merchants higher visibility across Google and other Google-run platforms. The new partnership will also allow small businesses to connect with a broader audience beyond their local areas.
E-Commerce Tips for Small Businesses
Interested in e-commerce and want to take advantage of the new Google/Go Daddy partnership? Are you ready to make your brick-and-mortar business go digital?
Here are some basic e-commerce tips for small businesses:
Mobile devices drove 47% of web traffic in the United States at the beginning of 2021 (and more than half of global web traffic.) Websites that are specifically designed for mobile devices perform higher on search engine results pages (SERPs) due to Google’s mobile-first indexing algorithm update. With all that said, all websites, e-commerce and non, should be mobile-friendly if they want to attract mobile users and perform well on search engines.
A mobile-friendly website reformats itself to any mobile screen, whether it be a smartphone, iPhone, tablet, etc. It displays quickly and is easy to scroll through and use. It minimizes the need to zoom in and out to read text, click around, and view products. Mobile-friendly websites also feature click-to-call buttons and friendly touch points that increase user engagement and sales leads.
Search Engine Optimization
A mobile-friendly website lays the foundation for successful e-commerce. Next, you’ll want to focus on the best search engine optimization practices to target consumers in your industry.
Under the new Google/GoDaddy partnership, narrowing in on search intent will be essential for e-commerce websites. It’s best to optimize for trending and relevant keywords that pertain to your product offerings. That way, when users search for these keywords, they’re more likely to come across your web pages higher up on the SERPs.
Avoid keyword stuffing and optimizing for keywords that don’t directly relate to your products; otherwise, you run the risk of a higher bounce rate, which can be detrimental to your website’s ranking.
Social Media Presence
Social media is highly influential for e-commerce, as a strong presence can increase brand awareness, garner more followers, and drive more traffic to your website.
Know which social media platforms your target audience uses. If you’re targeting an older demographic, chances are you’ll want a Facebook page where you can cross-promote your products. Younger audiences tend to flock to Twitter and Instagram. You may find it beneficial to have accounts for all of these social media platforms, especially if your goal is to reach a wider variety of consumers.
Are You Ready to Kick-Start Your E-Commerce Website?
Here at NEXT! Ad Agency, we’re excited for what the Google/GoDaddy partnership has in store for e-commerce.
If you’re interested in learning more about the future of e-commerce and what it can mean for your small business, contact us today ‒ and stay tuned for more e-commerce tips and information (coming soon!)