Don’t Let Your Business be Haunted by Bad Online Practices It’s that spooky scary time of year. How are you getting in the Halloween mood? By watching a scary movie? Going for a haunted hayride? Enjoying a cup of hot apple cider while decorating pumpkins? One way you do NOT want to get spooked, no [...]
Written by Michelle Bowen (Web Designer) and Lauren Zazzara (Web Writer) Because the smartphone has made photography so accessible, many business owners consider taking their own photos for their websites. But unless you are a professional, we at NEXT! Ad Agency highly recommend that our clients hire photographers to take their photos for their websites! [...]
The holidays have arrived, which can mean a lot of things for business owners. Maybe it means the end of the fiscal year, or maybe it means you can expect an influx of time off requests from your staff. Whatever the case may be, there's a lot to think about in the month of December. [...]
Does My Business Need a Logo? How Logos Can Take Your Brand To A Whole New Level Nike. Google. Apple. What do these three companies have in common? You can immediately identify their logo; you're probably visualizing their logos right now. Along with offering a solid product, these companies have built iconic logos and made [...]
This blog post could just be one word: Yes. But, you probably need more convincing than that. Why should you take time out of your day to start a blog? Business owners are extremely busy managing all facets of their company. No one wants to add yet another task to their plate. However, if you [...]
Any small business owner will tell you, word-of-mouth is a huge part of their business. Yes, their online presence and marketing is crucial for them, but nothing can beat that referral to a friend or family member. If this is how your business operates, there's one tool online that can be extremely valuable for enhancing [...]
The landscape of small businesses advertising and marketing is a constantly changing structure, which seems to be redefined every few years. Each year seems to present a new method for businesses to reach consumers, adding further complications to their efforts to maximize exposure. Despite the massive impact of digital advertising in recent years, Frank Buono, president [...]
If your business is active on Facebook, which it should be (for your sake), you may be finding it difficult of late to reach your usual amount of fans with posts. We can assure you that you are not alone, as Facebook's algorithm, EdgeRank, has really clamped down on the reach of organic (free) posts. [...]
Online reviews can make or break your small business. (Photo Credit: Willirish.com) By Ryan Vowles -In the modern age of online review sites, small business owners may find it tricky to maintain a healthy image on sites like Yelp, Angie’s List, Google Places, Yahoo ‘Local’, CitySearch, and the all-powerful Facebook. In the [...]
Social media (SM) should be used by businesses to have conversations with audiences online, amongst other things, even though its not a silver bullet. If a business uses traditional marketing only, such as yellow pages, the business could be left behind in the online world which, can translate to the streets. There is not one [...]
