At the very top of the News Feed, Facebook asks a simple question: “What’s on your mind?” It can be tempting to treat your Business Page the same way, posting whatever comes to mind, whenever it comes to mind. While spontaneity is a crucial part of any successful social media strategy, it can’t be the [...]
If you are a frequent online searcher (which lets be real, who isn't?), you are probably used to doing a Google Search and seeing ads both at the top of the page, and in a sidebar to the right. Well, Google has recently made some updates in the way that they are displaying ads. You [...]
Today's fast-pace business world is very media-oriented, making it essential to be active and visible on as many digital platforms as possible. To compete in today's digital marketplace, it is crucial to have the most visibility online. Improving a company's Search Engine Optimization (SEO) is extremely important for success. SEO is the effort to positively [...]
As Halloween approaches, many find themselves pondering the many things that scare them the most. Whether it be ghosts, zombies, or monsters, we all have horrors that are exposed around this time of year, and small business owners are no exception. Fear and anxiety run through the minds of business owners throughout the year, not [...]
Hello, my name is Kelsey Tamblin and I am a certified Google AdWords Coordinator! I have worked for NEXT! Ad Agency for nearly two years and I hope that by writing this post more people will understand the basics of Google AdWords PPC and the many benefits it provides businesses. AdWords has a lot to offer business owners. [...]
Where do people get their information? It depends. If you think about those who are going to be moving to a new location, the answer is Google. People who are going to move to a different place will search for information online. They are called premovers. Recently, CGI Communications Inc. bought a company called Weblink [...]
Business owners beware! There is a new scam growing in popularity based around your website's domain name. If you are a business owner with a website or are someone who owns website, read on to inoculate yourself from falling into the trap. It works like this: All domain name registration information is freely available to the public – [...]
In the modern days of instant gratification, the average person is less likely to be captivated by content in the form of text. Businesses all across the world are now seeing a sharp increase in the demand for video and image content, partially due to the ever-growing social media presence. On Facebook, for example, the [...]
Online reviews can make or break your small business. (Photo Credit: Willirish.com) By Ryan Vowles -In the modern age of online review sites, small business owners may find it tricky to maintain a healthy image on sites like Yelp, Angie’s List, Google Places, Yahoo ‘Local’, CitySearch, and the all-powerful Facebook. In the [...]
(Photo Credit: ReachLocal) Consider the following when writing a response to a negative online review: Respond quickly: This will show that you are on top of things, and that your business reputation matters to you. Never go on the offensive: Take a step back, approach the review objectively and write a sincere reply with a [...]
