Today’s fast-pace business world is very media-oriented, making it essential to be active and visible on as many digital platforms as possible. To compete in today’s digital marketplace, it is crucial to have the most visibility online. Improving a company’s Search Engine Optimization (SEO) is extremely important for success. SEO is the effort to positively effect the visibility of a company on unpaid search engines like Google, Yahoo, Bing, etc.
One of the most effective ways to develop a strong search-engine standing is to create original and effective video content. That video content should be distributed to as many locations as possible (like YouTube, Facebook, or the company’s own website). Considering the billions of users on YouTube and Facebook, there certainly is a market that’s worth reaching.
Videos keep visitors on your site longer and, according to an Aimclear study, videos generate a 41% higher click rate then just plain text. This happens because YouTube is partnered with Google and when you post a video on YouTube it automatically creates a quick thumbnail for your preview, allowing the video to stand out compared to other links that were generated by the Google search.
There are other video hosting sites that are available. Here is a short list of the most popular ones: YouTube, Facebook, Twitter, Dailymotion, Flickr, Kewego, and MetaCafe.
According to Forrester Research, video is 50 times more likely to get organic page ranks in Google than plain text results. This occurs because the competition between text only pages is so much larger then pages that incorporate videos. Comscore additionally found that people stay two minutes longer on a website that has a video.
It is also important that the videos posted are engaging, otherwise visitors are more likely to leave the site immediately. Moz reported that posts with videos attract three times more inbound links than plain text posts. This is also significant on social media (specifically, Facebook), as content that is engaged (Likes, comments, shares) with reaches a larger audience and becomes prioritized on various social accounts.
How to boost your SEO by using video content:
Associate video posts with keywords
Have a detailed description of the video
Include links to associated websites
Name your video appropriately
Submit videos to the business website map
Share the video on multiple social networks and websites
Videos access a viewer’s emotions and elicit much stronger reactions than does text. They offer amusement, interactivity, trust, and are much more personal. When done correctly, a video should engage viewers and create feelings of closeness and transparency, all in an effort to establish a connection between the business and the consumer.
The example above demonstrates how a promotional video can be personal by establishing a connection with the viewer. By showcasing their business’ product, values, and setting, there is an increased level of transparency and closeness.
With obvious significance online, expect even more value for videos with the explosion of mobile. People now have 24/7 access to video content through the previously discussed digital platforms because of the mobile phones they carry. Constantly checking in on Facebook, Twitter, YouTube and other digital platforms means that there is an increased probability that a business with video content will reach their audience. HighQ noted that 50% of all mobile traffic in 2015 was video content, and that number is widely expected to grow in the coming years. Knowing this, it’s no surprise that the way video content is being used has also started to rapidly evolve to meet consumer demands. Digital video content has even began spreading to the land of online reputation, which means businesses and consumers, alike, will begin generating content that directly impacts reviews.
Obviously, there’s a lot to take in when considering just how much goes into using videos to boost your business’ search engine standing. Thankfully, companies like NEXT! Ad Agency are fully capable of doing all of the heavy lifting with SEO and social media. In fact, NEXT! Ad Agency’s parent company, CGI Communications, has edited approximately 35,000 videos for businesses over 14 years (2,778 videos were edited in 2015, alone). If you think your business isn’t visible enough online, hiring professionals is a great way to boost your SEO, while allowing you to continue managing the day-to-day tasks of running a business.
Have a question or comment related to video content and SEO? Share your thoughts in the comment section below!
