Which social media sites should your business use?
(Image Source: BCG Connect) Every day it becomes more evident that the use of social media (SM) will benefit businesses integrated marketing communications. If you have not yet looked into using SM for your business, [...]
What the heck is PageRank?
As a small business owner you may have heard marketing professionals or SEOs talking about the “PageRank” of your business's website. Usually it's followed up by a sales pitch with a lot of jargon about [...]
9 steps for dealing with negative online reviews
(Photo Credit: ReachLocal) Consider the following when writing a response to a negative online review: Respond quickly: This will show that you are on top of things, and that your business reputation matters to you. [...]
Is Social Media Necessary for Your Business?
Social media (SM) should be used by businesses to have conversations with audiences online, amongst other things, even though its not a silver bullet. If a business uses traditional marketing only, such as yellow pages, [...]
Creating a website when your business has multiple physical locations
Do you have a business and multiple addresses for it? A best practice for having more than one physical location represented on your business website is to create a dedicated landing page for each of [...]