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Reach your audience with Google AdWords

Hello, my name is Kelsey Tamblin and I am a certified Google AdWords Coordinator! I have worked for NEXT! Ad Agency for nearly two years and I hope that by writing this post more people will understand the basics of Google AdWords PPC and the many benefits it provides businesses. AdWords has a lot to offer business owners. [...]

By |2019-05-14T12:32:52+00:00July 29th, 2015|Online Marketing, Uncategorized|Comments Off on Reach your audience with Google AdWords

The constantly evolving world of marketing and advertising

The landscape of small businesses advertising and marketing is a constantly changing structure, which seems to be redefined every few years. Each year seems to present a new method for businesses to reach consumers, adding further complications to their efforts to maximize exposure. Despite the massive impact of digital advertising in recent years, Frank Buono, president [...]

By |2017-03-06T21:06:54+00:00July 15th, 2015|Uncategorized|Comments Off on The constantly evolving world of marketing and advertising

How to maximize your business’ organic reach on Facebook

If your business is active on Facebook, which it should be (for your sake), you may be finding it difficult of late to reach your usual amount of fans with posts. We can assure you that you are not alone, as Facebook's algorithm, EdgeRank, has really clamped down on the reach of organic (free) posts. [...]

By |2017-03-06T21:07:04+00:00June 24th, 2015|Social Media, Uncategorized|Comments Off on How to maximize your business’ organic reach on Facebook

What is CGI Communications’ new Weblink product?

Where do people get their information? It depends. If you think about those who are going to be moving to a new location, the answer is Google. People who are going to move to a different place will search for information online. They are called premovers. Recently, CGI Communications Inc. bought a company called Weblink [...]

By |2015-06-15T20:35:55+00:00June 15th, 2015|Online Marketing, Special Reports, Uncategorized|Comments Off on What is CGI Communications’ new Weblink product?

Protect yourself against domain name scams

Business owners beware! There is a new scam growing in popularity based around your website's domain name. If you are a business owner with a website or are someone who owns website, read on to inoculate yourself from falling into the trap. It works like this: All domain name registration information is freely available to the public – [...]

By |2015-05-27T15:54:53+00:00May 27th, 2015|Online Marketing, Uncategorized|Comments Off on Protect yourself against domain name scams

Business Owners Beware: Google Scams

  It's an annoyance that's all too common for business owners: Frequent phone calls from individuals who claim to work for Google. They tell you, “there is a problem with your business' Google page” or “we will make your business the top page on local searches.” Unfortunately, these harassing callers are a farce. They do [...]

By |2019-05-14T12:33:02+00:00May 13th, 2015|Special Reports, Uncategorized, Website Optimization|Comments Off on Business Owners Beware: Google Scams

Do visuals impact the success of a Facebook business page?

The answer is yes! Facebook business pages which post status updates with visuals in the form of videos and photo albums see more results. The same can be said for other social media (SM) platforms. Why? “Visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotions greatly affect our [...]

By |2019-05-14T12:33:11+00:00May 6th, 2015|Social Media, Uncategorized|Comments Off on Do visuals impact the success of a Facebook business page?

How video content is paying off more than ever

In the modern days of instant gratification, the average person is less likely to be captivated by content in the form of text. Businesses all across the world are now seeing a sharp increase in the demand for video and image content, partially due to the ever-growing social media presence. On Facebook, for example, the [...]

By |2017-03-06T21:08:27+00:00April 15th, 2015|Online Marketing, Uncategorized|Comments Off on How video content is paying off more than ever

Is Facebook a choice or requirement for businesses?

The days of advertising on billboards and newspaper clippings have come and passed. The modern billboard, in fact, is the Facebook news feed. Instead of glancing at a giant sign on the drive home from work, prospective customers glance at the various posts from businesses on Facebook throughout the day. Whether this is a good [...]

By |2017-03-06T21:08:37+00:00April 2nd, 2015|Social Media, Uncategorized|Comments Off on Is Facebook a choice or requirement for businesses?

Mobile Optimization: Staying Relevant on the Go

With the increasing popularity of Cell phones, Phablets, and Tablet PCs, it is no surprise that in 2014 mobile usage surpassed desktops for internet use. Mobile based marketing has become an important factor for any business hoping to target a wide range on consumers. While your business may already have an established online presence, it [...]

By |2015-03-11T17:06:15+00:00March 11th, 2015|Uncategorized, Website Optimization|Comments Off on Mobile Optimization: Staying Relevant on the Go
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