If you are a frequent online searcher (which lets be real, who isn't?), you are probably used to doing a Google Search and seeing ads both at the top of the page, and in a sidebar to the right. Well, Google has recently made some updates in the way that they are displaying ads. You [...]
Today's fast-pace business world is very media-oriented, making it essential to be active and visible on as many digital platforms as possible. To compete in today's digital marketplace, it is crucial to have the most visibility online. Improving a company's Search Engine Optimization (SEO) is extremely important for success. SEO is the effort to positively [...]
As if there wasn't already enough things for small business owners to worry about on Facebook, they now have to consider various reactions to their content. Facebook recently rolled out their “reactions” option, which allows Facebook users to quickly select one of six emotional reactions to represent their feelings towards content. Whereas users previously could [...]
To say that Facebook is a constantly evolving, ahead-of-the-curve, trendsetting corporation is a total understatement. 2015 was a big year for the social media conglomerate, but 2016 looks to take the company and the platform to a whole new level. Predicting where Facebook will go in 2016 is entirely dependent on where it went in [...]
Social media has drastically changed the world we know and live in. With Thanksgiving just around the corner, I have listed below five reasons why I am thankful for social media from a marketing perspective: 1) Increased brand awareness: Social media allows a brand to act as a person. People want to do business [...]
Image produced by HowToStartABlogOnline.net Almost every small business owner knows the importance of being on Facebook. With over one-billion daily active users (VentureBeat.com), it makes sense to have a presence where the public is. Unfortunately, many business owners seem to struggle finding the optimal post frequency for their page. Business pages either seem [...]
As Halloween approaches, many find themselves pondering the many things that scare them the most. Whether it be ghosts, zombies, or monsters, we all have horrors that are exposed around this time of year, and small business owners are no exception. Fear and anxiety run through the minds of business owners throughout the year, not [...]
A business's website is the soul of their online presence. These days, not only does every business need a website, but it needs to be aesthetically appealing and search-engine optimized. This often requires the owner to seek out a qualified web-design team. We have provided high quality websites to businesses all across North America and [...]
Yes. Facebook advertising generates new business opportunities. It helps businesses bottom lines, which means those businesses get to keep providing their wonderful products and services to their communities and countries. Facebook advertising is an effective way to reach out to audiences. These ads can reach as many people as radio or TV ads but cost [...]
The oh-so-important first impression might not be what you think these days. It has always been that first time you interact with someone. Do they make good eye-contact? Are they smiling? What's stuck in their teeth? Now it is “what does their profile picture look like on Facebook?” This goes for individuals and businesses alike. [...]
