With spring blooming, it’s that time of year when everyone does a little spring cleaning! Let’s clean up your website with five top strategies needed to help your site rank and be better optimized!
Search Engine Optimization (SEO) is so important because not only is it about rankings and good search results, but it’s also the practice of improving the user experience and usability of a website. There are endless ways to optimize and spring clean your site for ranking success, but let’s dive into the top five.
Optimized Title Tags & Meta Descriptions
This is the first and most essential step to SEO. Titles and meta descriptions are so important because they tell users what the site and the web page is all about. They help answer questions and direct people to where they want to click. They also tell Google important key words and the location you’re in. Keeping well-optimized meta data will get you a step closer to ranking on that golden page 1 of Google!
Content is king and a top ranking factor in the SEO world. Having original, descriptive content that’s keyword-rich and accurately describes and promotes your business is key. Aim to use all of your keywords where it is natural to do so. Don’t worry about keyword volumes; just write naturally. Seventy-two percent of online marketers describe content marketing as their most effective SEO tactic.
SEO is all about being organic and original. Any templated website or content can majorly hurt your rankings. If you are using a web design or web content that many other people use, Google will choose NOT to display your website. You don’t want to run the risk that comes with using duplicate content! Make sure to have a website and content that’s organic and original to you to best represent your business and your message.
Cell phones have taken over the world! Nowadays your website needs to be mobile-friendly. Otherwise, you risk ranking on Google! Your site needs to look good and be readable on any device a person may use. More recently, Google has rolled out some updates that may remove websites that are not mobile-responsive!
The web is built on links, so naturally, links are a top ranking factor! There are three kinds of links to think about.
- Inbound Links
- Outbound Links
- Internal Links
Links help determine how authoritative and relevant your content is. Backlinking is all about the quality of links over the quantity. Having strong internal linking helps people navigate and flow through your website, making each page more valuable!
Take these spring cleaning tips to learn more about SEO and how to better optimize your website. If you are looking for help, contact your team at Next! Ad Agency to get started!