We’ve all written letters to the big guy at the North Pole. We grab our favorite writing utensil, the latest advertisement containing the best new toys, and a brand-new sheet of paper. After pouring out our hopes that we were nice enough to receive the gifts we wanted, we carefully fold our letters and entrust them to the US Postal Service. Is that quaint?
Santa in the Digital Age
Santa is a busy guy. He and the elves have a lot of things going on this time of year, and receiving, opening, and keeping track of all that mail is very time-consuming. Since the jolly gentleman can have the elves whip up anything he needs, it’s a safe bet he has a great mobile phone and probably a tablet and laptop as well. A busy man on-the-go needs to be able to stay on top of things, and those paper letters can really weigh him down.
You could email, but Santa still has to read everything he receives. The best way to make your “letter to Santa” stand out is to make a video.
Just think of all the benefits of video. There’s a fact floating around that says we process visual information 60,000 times faster than text. That may or may not be true, but we definitely do process visual information quicker. Consider how much faster you can take in a set of statistics in a basic pie chart than a list of bulleted percentages, or how much easier it is to glean information from an infographic over a page of text. Take that one step further and think about how easy it is to absorb information when it’s presented in a video. See where I’m going?
The Video Letter to Santa
Here are the facts: you need to contact Santa, visuals are easier to absorb than text, and video is the most effective presentation technique. So, a video letter is your best bet. Grab your best school clothes or princess dress or cowboy outfit — whatever you look best in — and get ready to put on your best “absolutely-not-on-the-naughty-list” face. Add some theme music from your favorite Disney film. Clean your room so Santa can see evidence of your niceness. Get ready to video.
demands requests in a clear, sweet voice. Perform a song or dance if you like. Be very clear about what qualifies you for the nice list. When all of the appropriate information is in place, it’s like great SEO on a website. Your video letter is Santa is optimized for the right keywords, tags, and user experience. Prepare to receive your rewards!
Speaking of your website, adding a video to your website boosts your brand by adding personality. It’s like meeting someone you’ve only communicated with online or by phone and “putting a face to a name.” People are more likely to remember you after they’ve watched your video. As for search engine optimization, Google likes videos. In fact, your site is up to 53 times more likely to rank on page one of search results if it has a video. Improve your SEO, enhance brand recognition, and become memorable to site visitors. What are you waiting for? Oh, and while you’re at it, don’t forget to send that special video to the North Pole.
If this works well for letters to Santa, imagine how well it could work for your business! After you’ve made your Santa video, call Next! Ad Agency at 585-427-0020 to find out about a video for your website!