Should I use Facebook advertising for my business?

Should I use Facebook advertising for my business?

Yes. Facebook advertising generates new business opportunities. It helps businesses bottom lines, which means those businesses get to keep providing their wonderful products and services to their communities and countries.

Facebook advertising is an effective way to reach out to audiences. These ads can reach as many people as radio or TV ads but cost about 1% ($.25) of the cost radio and TV charges per 1000 impressions. For as little as $1 a day you can advertise on Facebook and select the demographics of your target market in the ads manager when you are creating your ad. For example, a bar with a ladies night special and karaoke can target their ad to be shown to 21- year-old women within the area, who like bars, alcoholic beverages, and karaoke.

There are no other online advertising platforms that can target the audience the way Facebook does because its users create a comprehensive profile about themselves. The data allows business owners to choose the following demographics:

  • Age

  • Gender

  • Locations

  • Education

  • Relationship

  • Work

  • Financial

  • Home

  • Ethnic Affinity

  • Generation

  • Parents

  • Politics

  • Life Events

One can also target users who are interested in things within specific topic areas including:

  • Business and Industry

  • Entertainment

  • Family and relationships

  • Fitness and wellness

  • Food and drink

  • Hobbies and activities

  • Shopping and fashion

  • Sports and outdoors

  • Technology

There are behavioral targeting options, i.e. purchase habits, too!

Facebook advertisement objectives range from boosting a status updates, to getting users to download your app. There are 10 different Facebook advertising objectives that can be seen below. The objective is chosen based on business goals.

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All of the Facebook marketing and advertising features are in paid formats now. It is one of the social media platforms that have switched to this type of “pay-to-play” format. To learn more about how this works, read our other blog article that discusses Facebook’s algorithm called Edgerank. While some business owners will not use Facebook advertising for their business Facebook pages, others have had great success in reaching their business goals because of Facebook ads. We recommend taking advantage of Facebook’s digital advertising so your business does not miss the opportunities to get your brand in front of your target market.

Facebook provides so many examples of success stories that you can view on their site. Choose examples of businesses of any size, with different goals, by industry, by product, and by region and see their success stories. The proof is in the pudding.

People who have spent millions on Facebook advertisements have had extensive experience in testing what works. Some other important variables that help determine how you should set up your ads besides business goals and target market are ad spend and competition. For example, if your competitors are spending more on their Facebook ads to get users to their website, and are using a cost per click method, we suggest upping your ad spend to make sure your goals do not fall short of your competition.

Next! Ad Agency provides full social media maintenance packages. We also provide guidance and execution for the ads. Call or email us if you are interested in learning about what we can do for your business!

Use the comment section below to post your Facebook Advertising success stories, questions or comments!

By | 2015-09-01T20:24:01+00:00 September 1st, 2015|Social Media, Uncategorized|0 Comments

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