Nothing is as exciting (or terrifying) as starting a brand new business venture. You have a great service that you are excited to provide to your future customers, and you are looking forward to working hard and making money. However, you happen to lack a reputation, customer base, and brand recognition, making it almost impossible [...]
Any small business owner will tell you, word-of-mouth is a huge part of their business. Yes, their online presence and marketing is crucial for them, but nothing can beat that referral to a friend or family member. If this is how your business operates, there's one tool online that can be extremely valuable for enhancing [...]
It's hard to believe, but we are approaching the second half of the 2017 fiscal calendar. Time flies. At NEXT! Ad Agency, we understand how busy your day-to-day is as a business owner and how it can leave you little time to investigate new marketing trends and practices. Don't worry, though, we've got you covered. [...]
At the very top of the News Feed, Facebook asks a simple question: “What’s on your mind?” It can be tempting to treat your Business Page the same way, posting whatever comes to mind, whenever it comes to mind. While spontaneity is a crucial part of any successful social media strategy, it can’t be the [...]
When it comes to managing your business, understanding how the locals are behaving is vital. From the traffic patterns around your facility, to the demographics of those in the area, awareness can be very profitable for your business. But how can you find this type of information? One tool that has become very useful for [...]
If you regularly post content to your business' Facebook page, you've probably noticed a reduction in overall reach. This, unfortunately, is a result of Facebook's pay-to-play transition that emphasizes paid advertising. Facebook continues to downplay the idea that declined organic reach is a strategy to motivate businesses to advertise, claiming it to be a natural [...]
As if there wasn't already enough things for small business owners to worry about on Facebook, they now have to consider various reactions to their content. Facebook recently rolled out their “reactions” option, which allows Facebook users to quickly select one of six emotional reactions to represent their feelings towards content. Whereas users previously could [...]
To say that Facebook is a constantly evolving, ahead-of-the-curve, trendsetting corporation is a total understatement. 2015 was a big year for the social media conglomerate, but 2016 looks to take the company and the platform to a whole new level. Predicting where Facebook will go in 2016 is entirely dependent on where it went in [...]
Social media has drastically changed the world we know and live in. With Thanksgiving just around the corner, I have listed below five reasons why I am thankful for social media from a marketing perspective: 1) Increased brand awareness: Social media allows a brand to act as a person. People want to do business [...]
Image produced by HowToStartABlogOnline.net Almost every small business owner knows the importance of being on Facebook. With over one-billion daily active users (VentureBeat.com), it makes sense to have a presence where the public is. Unfortunately, many business owners seem to struggle finding the optimal post frequency for their page. Business pages either seem [...]
