At the very top of the News Feed, Facebook asks a simple question: “What’s on your mind?” It can be tempting to treat your Business Page the same way, posting whatever comes to mind, whenever it comes to mind. While spontaneity is a crucial part of any successful social media strategy, it can’t be the crux of your plan. Here are four ways to increase the success of your social media marketing endeavors.
Schedule content ahead of time. Most business owners have good intentions when it comes to social media, but ultimately forget to post. It’s not uncommon to see businesses leave channels without content for months at a time. This makes your business look unreliable. At Next!, we schedule content in advance across all networks to keep your presence consistent, which is key to engaging your audience.
Respond to comments and reviews. Social media is a two-way street. That’s why we closely monitor our clients’ social media channels and respond to every customer interaction. A simple “thank you” is a great way to capitalize on a positive review, and the harm done by negative reviews can be curbed by responding with the intent of resolving the issue. This shows people who witness the interaction that your business cares about customer satisfaction.
Structure content to spark conversation. At Next! Ad Agency, we’ve developed a balanced content matrix designed to best engage each client’s audience. Social media is as much about connecting with your followers as it is promoting your business. We strike a careful balance between social, educational, and promotional content to help build relationships between our clients and their followers.
- Know your audience. If you don’t know who you’re trying to reach, you can’t create content that will matter to your audience. Over time, we use insights and analytics to tailor our strategy to each client’s most-engaged followers. Research shows that engagement drives conversions, so we work with each client to identify the best target audience to drive business and increase sales.
Let us help you design a social media marketing strategy that will foster engagement on your social networks and extend your reach. To learn more about our social media management services, click here.