Search engine optimization (SEO) is a term that comes up a lot in relation to online marketing, but what does it actually mean? At its heart, SEO is about generating more organic traffic to your website from search engines. The main goal of SEO is to increase your site’s visibility on Google, Bing, Yahoo and other search engines. Creating an effective SEO strategy plays a key role in NEXT! online enhancement services. Our Adwords and social media services serve as a great complement to our SEO services, and provide you with additional ways to boost your online presence and increase engagement.
Whether you have an existing site, or are in need of a new one, our SEO and Web Specialists work to optimize your site on the both the front and back end. We implement a variety of site-enhancing factors to make your website more attractive both to search engines and your customers. This means ensuring that your site is visible to “web crawlers,” by creating keyword-rich content, properly formatting page headings, creating custom logos, strengthening your site’s internal linking structure, and making your website mobile friendly.
In addition, we implement analytics and tracking tools (such as Google Analytics and our Avatars) to help monitor how visitors find your website. We then provide you with dedicated reports to show which pages, search terms and directories are drawing the most traffic.
Hudson-Silver Insurance Agency
Local Listings & Online Directories
Your Account Team effectively manages the major off-site factors affect your online rankings, such as positive online reviews and consistent listings across online search directories. These include Google+, Yellow Pages, Yelp, and Superpages, and help your potential customers find your business online. Listing your information in these directories can help you reach more targeted audiences—and customers who are looking specifically for your products or services. We will work with you to determine which listings best fit your business’ needs, as well as find industry specific directories to maximize your exposure to potential clients.
NEXT! Ad Agency is based in Rochester, NY and serves small to mid-size businesses across the United States and Canada. For more information about how we can enhance and improve your online presence, please contact us today at 585-427-0020.