Why is WordPress our preferred website builder?

Why is WordPress our preferred website builder?

A business’s website is the soul of their online presence. These days, not only does every business need a website, but it needs to be aesthetically appealing and search-engine optimized. This often requires the owner to seek out a qualified web-design team.

We have provided high quality websites to businesses all across North America and have gained the trust of business owners everywhere. With that in mind, we recently selected Word-press as our content management system.

WordPress, traditionally known for its blog creation services, is now a fully functioning website builder with all the bells and whistles of its competing web-design software (and then some). This gives us the flexibility to provide a better overall product to our clients.

One great aspect of WordPress is its ability to create “responsive websites.” A responsive website is designed for various screen sizes so that the site looks fluid whether you are on a desktop, mobile phone, or a tablet. This is significant due to Google’s April 21, 2015, update that strongly favors mobile-friendly websites in its search rankings (commonly referred to as “Mobilegeddon”). Not having a mobile-friendly website will actually hurt businesses on Google searches so badly that they might not appear at all.

Having a your website optimized for various screen sizes is benificial to both your website's appearance and  Google search positioning.

Having a your website optimized for various screen sizes is benificial to both your website’s appearance and Google search positioning. (Photo credit: http://www.bestpsdtohtml.com/)

WordPress also has a great selection of plugins (which you can view here). Having a Swiss-army knife of web-design tools like this at our disposal gives us endless amounts of creative and technical possibilities, directly benefiting our clients. Some of our favorites include Yoast SEO, SEO Ultimate, and NextGEN Gallery.

One of our favorite aspects of WordPress is its ease of use. The user-friendly layout makes it easy for even a novice web-designer to navigate. This helps us make quick updates to our websites to ensure that they are always accurate and aesthetically appealing. It’s so simple, even a business owner with little knowledge of HTML can make minor edits.

The flexibility, resourcefulness, and simple layout of this software makes it no surprise that WordPress powers 23% of all websites. We love it, our clients love it, and you will love it.

If you you would like to learn more about WordPress and how our web-team can benefit your business’ website, please visit our website to get our contact information.

By | 2015-10-08T15:31:24+00:00 October 8th, 2015|Uncategorized, Website Optimization|0 Comments

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