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Top 5 Ways to Spring into SEO

With spring blooming, it’s that time of year when everyone does a little spring cleaning! Let’s clean up your website with five top strategies needed to help your site rank and be better optimized! Search Engine Optimization (SEO) is so important because not only is it about rankings and good search results, but it’s also [...]

By |2019-04-29T14:01:15+00:00April 29th, 2019|Website Optimization|Comments Off on Top 5 Ways to Spring into SEO

In Defense of the Oxford Comma

The Oxford comma is a controversial little punctuation mark. Some people don’t know what it is. Newspapers don’t use it. Writers and authors are of differing, and often emphatic, viewpoints. Even the SEO/Web Writers at Next! Ad Agency had a heated discussion as to whether it would be included in our in-house style guide. What [...]

By |2018-11-30T16:49:37+00:00November 30th, 2018|Website Optimization|Comments Off on In Defense of the Oxford Comma

Less is More When It Comes to Your Website Content

Have you ever heard the phrase, “Kill your darlings”? When you take the time and effort to write something, it can be challenging, maybe even painful, to press the “Delete” button. But when it comes to your website content, less is truly more. It’s tempting to fill your website with sentence upon sentence, paragraph upon [...]

By |2018-10-16T12:23:56+00:00October 16th, 2018|Website Optimization|Comments Off on Less is More When It Comes to Your Website Content

Writer Edition: You Know You Need a New Website When…

The words on your website are ultimately what draw people to you. How? Through search engine optimization. Content plays a huge role in whether or not your site shows up at the top of the Search Engine Results Page (SERP) for certain search queries. That’s why it’s so important that your website has fresh, SEO-optimized, [...]

By |2018-09-05T18:26:08+00:00September 5th, 2018|Website Optimization|Comments Off on Writer Edition: You Know You Need a New Website When…
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