website content

In Defense of the Oxford Comma

The Oxford comma is a controversial little punctuation mark. Some people don’t know what it is. Newspapers don’t use it. Writers and authors are of differing, and often emphatic, viewpoints. Even the SEO/Web Writers at Next! Ad Agency had a heated discussion as to whether it would be included in our in-house style guide. What [...]

By |2018-11-30T16:49:37+00:00November 30th, 2018|Website Optimization|0 Comments

Less is More When It Comes to Your Website Content

Have you ever heard the phrase, “Kill your darlings”? When you take the time and effort to write something, it can be challenging, maybe even painful, to press the “Delete” button. But when it comes to your website content, less is truly more. It’s tempting to fill your website with sentence upon sentence, paragraph upon [...]

By |2018-10-16T12:23:56+00:00October 16th, 2018|Website Optimization|0 Comments

Writer Edition: You Know You Need a New Website When…

The words on your website are ultimately what draw people to you. How? Through search engine optimization. Content plays a huge role in whether or not your site shows up at the top of the Search Engine Results Page (SERP) for certain search queries. That’s why it’s so important that your website has fresh, SEO-optimized, [...]

By |2018-09-05T18:26:08+00:00September 5th, 2018|Website Optimization|0 Comments

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