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Reputation

How the Ghostbusters would market their start-up in 2017

Nothing is as exciting (or terrifying) as starting a brand new business venture. You have a great service that you are excited to provide to your future customers, and you are looking forward to working hard and making money. However, you happen to lack a reputation, customer base, and brand recognition, making it almost impossible [...]

The biggest online fears for small business owners

As Halloween approaches, many find themselves pondering the many things that scare them the most. Whether it be ghosts, zombies, or monsters, we all have horrors that are exposed around this time of year, and small business owners are no exception. Fear and anxiety run through the minds of business owners throughout the year, not [...]