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Online Marketing

Should Your Business Have a Blog?

This blog post could just be one word: Yes. But, you probably need more convincing than that. Why should you take time out of your day to start a blog? Business owners are extremely busy managing all facets of their company. No one wants to add yet another task to their plate. However, if you [...]

Using Facebook to Generate Word-of-Mouth

Any small business owner will tell you, word-of-mouth is a huge part of their business. Yes, their online presence and marketing is crucial for them, but nothing can beat that referral to a friend or family member. If this is how your business operates, there's one tool online that can be extremely valuable for enhancing [...]

By | 2017-07-18T21:10:47+00:00 July 18th, 2017|Online Marketing, Social Media|0 Comments

The constantly evolving world of marketing and advertising

The landscape of small businesses advertising and marketing is a constantly changing structure, which seems to be redefined every few years. Each year seems to present a new method for businesses to reach consumers, adding further complications to their efforts to maximize exposure. Despite the massive impact of digital advertising in recent years, Frank Buono, president [...]

By | 2017-03-06T21:06:54+00:00 July 15th, 2015|Uncategorized|0 Comments

How to maximize your business’ organic reach on Facebook

If your business is active on Facebook, which it should be (for your sake), you may be finding it difficult of late to reach your usual amount of fans with posts. We can assure you that you are not alone, as Facebook's algorithm, EdgeRank, has really clamped down on the reach of organic (free) posts. [...]

By | 2017-03-06T21:07:04+00:00 June 24th, 2015|Social Media, Uncategorized|0 Comments

Do online reviews matter?

Online reviews can make or break your small business. (Photo Credit: Willirish.com)   By Ryan Vowles -In the modern age of online review sites, small business owners may find it tricky to maintain a healthy image on sites like Yelp, Angie’s List, Google Places, Yahoo ‘Local’, CitySearch, and the all-powerful Facebook. In the [...]

By | 2017-03-06T21:08:45+00:00 February 12th, 2015|Online Marketing, Uncategorized|Comments Off on Do online reviews matter?

Is Social Media Necessary for Your Business?

Social media (SM) should be used by businesses to have conversations with audiences online, amongst other things, even though its not a silver bullet. If a business uses traditional marketing only, such as yellow pages, the business could be left behind in the online world which, can translate to the streets. There is not one [...]

By | 2014-03-31T15:18:39+00:00 March 31st, 2014|Social Media, Uncategorized|Comments Off on Is Social Media Necessary for Your Business?