You’ve probably heard that reviews are important to your business. Have you done anything to increase reviews or have you decided you’re doing enough? If you don’t have several recent reviews, you may be losing out on web traffic, local customers, and overall sales. You as a Customer Looking at reviews as a business owner, [...]
Recently, some of our website staffers were discussing signs that a website should be updated or totally overhauled. As websites play an intricate role in digital marketing for any business, we thought we'd share some of the discussion with you! Patrick King: “If your site looks like it's from Geocities, circa 1998, or if your site [...]
Written by Michelle Bowen (Web Designer) and Lauren Zazzara (Web Writer) Because the smartphone has made photography so accessible, many business owners consider taking their own photos for their websites. But unless you are a professional, we at NEXT! Ad Agency highly recommend that our clients hire photographers to take their photos for their websites! [...]
The holidays have arrived, which can mean a lot of things for business owners. Maybe it means the end of the fiscal year, or maybe it means you can expect an influx of time off requests from your staff. Whatever the case may be, there's a lot to think about in the month of December. [...]
It’s that warm-and-fuzzy time of year when we start reflecting upon what we are thankful for. Here at NEXT! Ad Agency, we are feeling especially grateful for SEO and Google. And if you own a business, you should be thankful for them, too. Here’s why… So what is SEO Anyway? SEO stands for "search engine [...]
Nothing is as exciting (or terrifying) as starting a brand new business venture. You have a great service that you are excited to provide to your future customers, and you are looking forward to working hard and making money. However, you happen to lack a reputation, customer base, and brand recognition, making it almost impossible [...]
If you are a frequent online searcher (which lets be real, who isn't?), you are probably used to doing a Google Search and seeing ads both at the top of the page, and in a sidebar to the right. Well, Google has recently made some updates in the way that they are displaying ads. You [...]
Today's fast-pace business world is very media-oriented, making it essential to be active and visible on as many digital platforms as possible. To compete in today's digital marketplace, it is crucial to have the most visibility online. Improving a company's Search Engine Optimization (SEO) is extremely important for success. SEO is the effort to positively [...]
As if there wasn't already enough things for small business owners to worry about on Facebook, they now have to consider various reactions to their content. Facebook recently rolled out their “reactions” option, which allows Facebook users to quickly select one of six emotional reactions to represent their feelings towards content. Whereas users previously could [...]
Social media has drastically changed the world we know and live in. With Thanksgiving just around the corner, I have listed below five reasons why I am thankful for social media from a marketing perspective: 1) Increased brand awareness: Social media allows a brand to act as a person. People want to do business [...]
