Digital Marketing

How Comic Sans Became the Pariah of Fonts

You’ve seen Comic Sans. You may have even (facepalm) used it. Have you considered why people around you are facepalming? We really need to get this out in the open. A Little History Comic Sans, as the name suggests, was created to mimic the playful style of comic-book script. Comics were (and for some, still [...]

By |2018-07-26T12:47:53+00:00July 25th, 2018|Online Marketing, Uncategorized|0 Comments

How Facebook Became “Essential” For Businesses

In our society, life moves quickly, so the Internet has become an essential part of our day-to-day. When you think of the Internet, many things may come to mind and Facebook is probably one of them. Digging up the roots of Facebook’s origins and following them to what the social media giant has evolved into [...]

By |2018-06-27T20:54:47+00:00June 27th, 2018|Online Marketing, Social Media|0 Comments

Designer Edition: “You know you need a new website when…”

Recently, some of our website staffers were discussing signs that a website should be updated or totally overhauled. As websites play an intricate role in digital marketing for any business, we thought we'd share some of the discussion with you! Patrick King: “If your site looks like it's from Geocities, circa 1998, or if your site [...]

By |2018-05-14T13:09:45+00:00May 11th, 2018|Online Marketing, Website Optimization|0 Comments

How the Ghostbusters would market their start-up in 2017

Nothing is as exciting (or terrifying) as starting a brand new business venture. You have a great service that you are excited to provide to your future customers, and you are looking forward to working hard and making money. However, you happen to lack a reputation, customer base, and brand recognition, making it almost impossible [...]

4 Ways to Be More Successful on Social Media

At the very top of the News Feed, Facebook asks a simple question: “What’s on your mind?” It can be tempting to treat your Business Page the same way, posting whatever comes to mind, whenever it comes to mind. While spontaneity is a crucial part of any successful social media strategy, it can’t be the [...]

By |2017-03-28T12:40:52+00:00March 28th, 2017|Online Marketing, Social Media|0 Comments

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