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How Can Facebook Local Insights Benefit Your Business?

When it comes to managing your business, understanding how the locals are behaving is vital. From the traffic patterns around your facility, to the demographics of those in the area, awareness can be very profitable for your business. But how can you find this type of information? One tool that has become very useful for [...]

By | 2017-03-06T21:05:43+00:00 October 26th, 2016|Social Media, Uncategorized|0 Comments

How to create a successful Facebook Ad campaign

If you regularly post content to your business' Facebook page, you've probably noticed a reduction in overall reach. This, unfortunately, is a result of Facebook's pay-to-play transition that emphasizes paid advertising. Facebook continues to downplay the idea that declined organic reach is a strategy to motivate businesses to advertise, claiming it to be a natural [...]

By | 2017-03-06T21:05:54+00:00 July 15th, 2016|Social Media, Uncategorized|0 Comments

How “Reactions” Can Help Your Facebook Business Page

As if there wasn't already enough things for small business owners to worry about on Facebook, they now have to consider various reactions to their content. Facebook recently rolled out their “reactions” option, which allows Facebook users to quickly select one of six emotional reactions to represent their feelings towards content. Whereas users previously could [...]

By | 2017-03-06T21:06:08+00:00 March 10th, 2016|Social Media, Uncategorized|0 Comments

More content isn’t always for the best on Facebook

Almost every small business owner knows the importance of being on Facebook. With over one-billion daily active users (VentureBeat.com), it makes sense to have a presence where the public is. Unfortunately, many business owners seem to struggle finding the optimal post frequency for their page. Business pages either seem to post very little or way [...]

By | 2017-03-06T21:06:29+00:00 November 17th, 2015|Social Media, Uncategorized|0 Comments

The constantly evolving world of marketing and advertising

The landscape of small businesses advertising and marketing is a constantly changing structure, which seems to be redefined every few years. Each year seems to present a new method for businesses to reach consumers, adding further complications to their efforts to maximize exposure. Despite the massive impact of digital advertising in recent years, Frank Buono, president [...]

By | 2017-03-06T21:06:54+00:00 July 15th, 2015|Uncategorized|0 Comments