Welcome to the year 2020! It's officially the end of a defining era where we saw the rise of Instagram, YouTube, smartphone apps, and a whole slew of other marketing trends. But there was also the rise of another giant that will continue to shape and transform digital marketing in the new decade. Voice search [...]
With Thanksgiving upon us and the holidays right around the corner, now is the time of year to reflect on the things we’re most grateful for. As you gather around the table with your loved ones this holiday, savor the small moments and don't forget to give thought to the little things we so often [...]
Happy Halloween! While most folks look forward to dressing up and bingeing on horror movies and candy, Halloween is also a good time to reflect on the things that scare us most. Sure, zombies and vampires can be pretty frightening, but we can’t think of anything scarier than fake reviews, spam, slow websites, and downright [...]
With spring blooming, it’s that time of year when everyone does a little spring cleaning! Let’s clean up your website with five top strategies needed to help your site rank and be better optimized! Search Engine Optimization (SEO) is so important because not only is it about rankings and good search results, but it’s also [...]
Your website and online presence is a direct reflection of your business. In honor of St. Patrick’s Day, we have outlined some tips to help your business stay lucky online! Consider this a guide to help you on your journey to the pot of gold for your website’s success. Logo and Consistent Branding A logo [...]
Website design can seem like a complicated process, but when it comes down to it there are a handful of items that are critical to making a site effective in promoting your brand and expanding your business. At NEXT!, our website design team has a strong grasp of these features and specializes in making custom [...]
We’ve all written letters to the big guy at the North Pole. We grab our favorite writing utensil, the latest advertisement containing the best new toys, and a brand-new sheet of paper. After pouring out our hopes that we were nice enough to receive the gifts we wanted, we carefully fold our letters and entrust [...]
The Oxford comma is a controversial little punctuation mark. Some people don’t know what it is. Newspapers don’t use it. Writers and authors are of differing, and often emphatic, viewpoints. Even the SEO/Web Writers at Next! Ad Agency had a heated discussion as to whether it would be included in our in-house style guide. What [...]
Have you ever heard the phrase, “Kill your darlings”? When you take the time and effort to write something, it can be challenging, maybe even painful, to press the “Delete” button. But when it comes to your website content, less is truly more. It’s tempting to fill your website with sentence upon sentence, paragraph upon [...]
The words on your website are ultimately what draw people to you. How? Through search engine optimization. Content plays a huge role in whether or not your site shows up at the top of the Search Engine Results Page (SERP) for certain search queries. That’s why it’s so important that your website has fresh, SEO-optimized, [...]
