Website Optimization

Business Owners Beware: Google Scams

  It's an annoyance that's all too common for business owners: Frequent phone calls from individuals who claim to work for Google. They tell you, “there is a problem with your business' Google page” or “we will make your business the top page on local searches.” Unfortunately, these harassing callers are a farce. They do [...]

Mobile Optimization: Staying Relevant on the Go

With the increasing popularity of Cell phones, Phablets, and Tablet PCs, it is no surprise that in 2014 mobile usage surpassed desktops for internet use. Mobile based marketing has become an important factor for any business hoping to target a wide range on consumers. While your business may already have an established online presence, it [...]

By |2015-03-11T17:06:15+00:00March 11th, 2015|Uncategorized, Website Optimization|Comments Off on Mobile Optimization: Staying Relevant on the Go

To Weebly or Not to Weebly? Pros & cons of DIY website builders.

As a small business owner sometimes looking for the right website solution for your company can be a dizzying experience. Having a well built website is key to having a strong online presence, but with so many options it can be hard to even understand what the important choices are. In reality there are only two [...]

By |2014-05-17T20:30:14+00:00May 17th, 2014|Uncategorized, Website Optimization|Comments Off on To Weebly or Not to Weebly? Pros & cons of DIY website builders.

What the heck is PageRank?

As a small business owner you may have heard marketing professionals or SEOs talking about the “PageRank” of your business's website. Usually it's followed up by a sales pitch with a lot of jargon about PPC, on-site optimization, social media campaigns, backlinking, etc. Sometimes marketers get too caught up in trying to help improve your [...]

By |2014-04-11T19:31:46+00:00April 11th, 2014|Uncategorized, Website Optimization|Comments Off on What the heck is PageRank?

Creating a website when your business has multiple physical locations

Do you have a business and multiple addresses for it? A best practice for having more than one physical location represented on your business website is to create a dedicated landing page for each of your locations. The more a client has to dig through your site, the more likely they will leave before giving [...]

By |2014-03-14T15:13:05+00:00March 14th, 2014|Uncategorized, Website Optimization|Comments Off on Creating a website when your business has multiple physical locations

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