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What the heck is PageRank?

As a small business owner you may have heard marketing professionals or SEOs talking about the “PageRank” of your business's website. Usually it's followed up by a sales pitch with a lot of jargon about PPC, on-site optimization, social media campaigns, backlinking, etc. Sometimes marketers get too caught up in trying to help improve your [...]

By | 2014-04-11T19:31:46+00:00 April 11th, 2014|Uncategorized, Website Optimization|Comments Off on What the heck is PageRank?

9 steps for dealing with negative online reviews

(Photo Credit: ReachLocal)  Consider the following when writing a response to a negative online review: Respond quickly: This will show that you are on top of things, and that your business reputation matters to you. Never go on the offensive: Take a step back, approach the review objectively and write a sincere reply with a [...]

By | 2014-04-07T12:23:51+00:00 April 7th, 2014|Online Marketing, Uncategorized|Comments Off on 9 steps for dealing with negative online reviews

Is Social Media Necessary for Your Business?

Social media (SM) should be used by businesses to have conversations with audiences online, amongst other things, even though its not a silver bullet. If a business uses traditional marketing only, such as yellow pages, the business could be left behind in the online world which, can translate to the streets. There is not one [...]

By | 2014-03-31T15:18:39+00:00 March 31st, 2014|Social Media, Uncategorized|Comments Off on Is Social Media Necessary for Your Business?

Creating a website when your business has multiple physical locations

Do you have a business and multiple addresses for it? A best practice for having more than one physical location represented on your business website is to create a dedicated landing page for each of your locations. The more a client has to dig through your site, the more likely they will leave before giving [...]

By | 2014-03-14T15:13:05+00:00 March 14th, 2014|Uncategorized, Website Optimization|Comments Off on Creating a website when your business has multiple physical locations

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