Increasing Facebook page fans (a.k.a. Likes) can be a tricky process for businesses. Whether it be done via paid advertising on Facebook, or the free organic approaches, Fans are often priority number-one on a Facebook business page. There are paid and organic (free) strategies to increase Facebook fans. Next! Ad Agency provides management services for both. Organic strategies [...]
Online reviews can make or break your small business. (Photo Credit: Willirish.com) By Ryan Vowles -In the modern age of online review sites, small business owners may find it tricky to maintain a healthy image on sites like Yelp, Angie’s List, Google Places, Yahoo ‘Local’, CitySearch, and the all-powerful Facebook. In the [...]
According to Statista research, Google Plus had 300 million active users as of January 2014. Its continuous growth proves that is not a ghost town of a social network, and should be used in your online marketing strategy. It is hard for the average business owner (and even social media industry leaders) to understand [...]
As a small business owner sometimes looking for the right website solution for your company can be a dizzying experience. Having a well built website is key to having a strong online presence, but with so many options it can be hard to even understand what the important choices are. In reality there are only two [...]
(Image Source: BCG Connect) Every day it becomes more evident that the use of social media (SM) will benefit businesses integrated marketing communications. If you have not yet looked into using SM for your business, or have had little experience, I recommend following the first few steps listed below to help you decide which SM [...]
As a small business owner you may have heard marketing professionals or SEOs talking about the “PageRank” of your business's website. Usually it's followed up by a sales pitch with a lot of jargon about PPC, on-site optimization, social media campaigns, backlinking, etc. Sometimes marketers get too caught up in trying to help improve your [...]
(Photo Credit: ReachLocal) Consider the following when writing a response to a negative online review: Respond quickly: This will show that you are on top of things, and that your business reputation matters to you. Never go on the offensive: Take a step back, approach the review objectively and write a sincere reply with a [...]
Social media (SM) should be used by businesses to have conversations with audiences online, amongst other things, even though its not a silver bullet. If a business uses traditional marketing only, such as yellow pages, the business could be left behind in the online world which, can translate to the streets. There is not one [...]
Do you have a business and multiple addresses for it? A best practice for having more than one physical location represented on your business website is to create a dedicated landing page for each of your locations. The more a client has to dig through your site, the more likely they will leave before giving [...]
