Social Media

More content isn’t always for the best on Facebook

Image produced by HowToStartABlogOnline.net Almost every small business owner knows the importance of being on Facebook. With over one-billion daily active users (VentureBeat.com), it makes sense to have a presence where the public is. Unfortunately, many business owners seem to struggle finding the optimal post frequency for their page. Business pages either seem [...]

By | 2017-07-17T17:34:08+00:00 November 17th, 2015|Social Media, Uncategorized|0 Comments

The biggest online fears for small business owners

As Halloween approaches, many find themselves pondering the many things that scare them the most. Whether it be ghosts, zombies, or monsters, we all have horrors that are exposed around this time of year, and small business owners are no exception. Fear and anxiety run through the minds of business owners throughout the year, not [...]

Should I use Facebook advertising for my business?

Yes. Facebook advertising generates new business opportunities. It helps businesses bottom lines, which means those businesses get to keep providing their wonderful products and services to their communities and countries. Facebook advertising is an effective way to reach out to audiences. These ads can reach as many people as radio or TV ads but cost [...]

By | 2015-09-01T20:24:01+00:00 September 1st, 2015|Social Media, Uncategorized|0 Comments

First Impressions: How to create effective Facebook profile images for businesses

The oh-so-important first impression might not be what you think these days. It has always been that first time you interact with someone. Do they make good eye-contact? Are they smiling? What's stuck in their teeth? Now it is “what does their profile picture look like on Facebook?” This goes for individuals and businesses alike. [...]

By | 2017-03-06T21:06:47+00:00 August 12th, 2015|Social Media, Uncategorized|0 Comments

How to maximize your business’ organic reach on Facebook

If your business is active on Facebook, which it should be (for your sake), you may be finding it difficult of late to reach your usual amount of fans with posts. We can assure you that you are not alone, as Facebook's algorithm, EdgeRank, has really clamped down on the reach of organic (free) posts. [...]

By | 2017-03-06T21:07:04+00:00 June 24th, 2015|Social Media, Uncategorized|0 Comments

Do visuals impact the success of a Facebook business page?

The answer is yes! Facebook business pages which post status updates with visuals in the form of videos and photo albums see more results. The same can be said for other social media (SM) platforms. Why? “Visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotions greatly affect our [...]

By | 2015-05-06T18:39:38+00:00 May 6th, 2015|Social Media, Uncategorized|0 Comments

Is Facebook a choice or requirement for businesses?

The days of advertising on billboards and newspaper clippings have come and passed. The modern billboard, in fact, is the Facebook news feed. Instead of glancing at a giant sign on the drive home from work, prospective customers glance at the various posts from businesses on Facebook throughout the day. Whether this is a good [...]

By | 2017-03-06T21:08:37+00:00 April 2nd, 2015|Social Media, Uncategorized|0 Comments

How to increase a Business Facebook Page’s “Likes”

Increasing Facebook page fans (a.k.a. Likes)  can be a tricky process for businesses. Whether it be done via paid advertising on Facebook, or the free organic approaches, Fans are often priority number-one on a Facebook business page. There are paid and organic (free) strategies to increase Facebook fans. Next! Ad Agency provides management services for both. Organic strategies [...]

By | 2015-02-17T14:49:04+00:00 February 17th, 2015|Social Media, Uncategorized|Comments Off on How to increase a Business Facebook Page’s “Likes”

Should I use Google Plus for my local business?

  According to Statista research, Google Plus had 300 million active users as of January 2014. Its continuous growth proves that is not a ghost town of a social network, and should be used in your online marketing strategy. It is hard for the average business owner (and even social media industry leaders) to understand [...]

By | 2014-05-30T17:59:09+00:00 May 30th, 2014|Social Media, Uncategorized|Comments Off on Should I use Google Plus for my local business?

Which social media sites should your business use?

(Image Source: BCG Connect)   Every day it becomes more evident that the use of social media (SM) will benefit businesses integrated marketing communications. If you have not yet looked into using SM for your business, or have had little experience, I recommend following the first few steps listed below to help you decide which SM [...]

By | 2014-05-02T19:43:44+00:00 May 2nd, 2014|Social Media, Uncategorized|Comments Off on Which social media sites should your business use?

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