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Social Media

How Can Facebook Local Insights Benefit Your Business?

When it comes to managing your business, understanding how the locals are behaving is vital. From the traffic patterns around your facility, to the demographics of those in the area, awareness can be very profitable for your business. But how can you find this type of information? One tool that has become very useful for [...]

By | 2017-03-06T21:05:43+00:00 October 26th, 2016|Social Media, Uncategorized|0 Comments

How to create a successful Facebook Ad campaign

If you regularly post content to your business' Facebook page, you've probably noticed a reduction in overall reach. This, unfortunately, is a result of Facebook's pay-to-play transition that emphasizes paid advertising. Facebook continues to downplay the idea that declined organic reach is a strategy to motivate businesses to advertise, claiming it to be a natural [...]

By | 2017-03-06T21:05:54+00:00 July 15th, 2016|Social Media, Uncategorized|0 Comments

How “Reactions” Can Help Your Facebook Business Page

As if there wasn't already enough things for small business owners to worry about on Facebook, they now have to consider various reactions to their content. Facebook recently rolled out their “reactions” option, which allows Facebook users to quickly select one of six emotional reactions to represent their feelings towards content. Whereas users previously could [...]

By | 2017-03-06T21:06:08+00:00 March 10th, 2016|Social Media, Uncategorized|0 Comments

Video, advertising, and mobile will highlight Facebook’s 2016

To say that Facebook is a constantly evolving, ahead-of-the-curve, trendsetting corporation is a total understatement. 2015 was a big year for the social media conglomerate, but 2016 looks to take the company and the platform to a whole new level. Predicting where Facebook will go in 2016 is entirely dependent on where it went in [...]

By | 2017-03-06T21:06:19+00:00 January 25th, 2016|Social Media, Uncategorized|0 Comments

Five reasons to be thankful for social media this holiday season

  Social media has drastically changed the world we know and live in. With Thanksgiving just around the corner, I have listed below five reasons why I am thankful for social media from a marketing perspective: 1) Increased brand awareness: Social media allows a brand to act as a person. People want to do business [...]

By | 2015-11-24T21:59:36+00:00 November 24th, 2015|Social Media, Uncategorized|0 Comments

More content isn’t always for the best on Facebook

Almost every small business owner knows the importance of being on Facebook. With over one-billion daily active users (VentureBeat.com), it makes sense to have a presence where the public is. Unfortunately, many business owners seem to struggle finding the optimal post frequency for their page. Business pages either seem to post very little or way [...]

By | 2017-03-06T21:06:29+00:00 November 17th, 2015|Social Media, Uncategorized|0 Comments

The biggest online fears for small business owners

As Halloween approaches, many find themselves pondering the many things that scare them the most. Whether it be ghosts, zombies, or monsters, we all have horrors that are exposed around this time of year, and small business owners are no exception. Fear and anxiety run through the minds of business owners throughout the year, not [...]

Should I use Facebook advertising for my business?

Yes. Facebook advertising generates new business opportunities. It helps businesses bottom lines, which means those businesses get to keep providing their wonderful products and services to their communities and countries. Facebook advertising is an effective way to reach out to audiences. These ads can reach as many people as radio or TV ads but cost [...]

By | 2015-09-01T20:24:01+00:00 September 1st, 2015|Social Media, Uncategorized|0 Comments

First Impressions: How to create effective Facebook profile images for businesses

The oh-so-important first impression might not be what you think these days. It has always been that first time you interact with someone. Do they make good eye-contact? Are they smiling? What's stuck in their teeth? Now it is “what does their profile picture look like on Facebook?” This goes for individuals and businesses alike. [...]

By | 2017-03-06T21:06:47+00:00 August 12th, 2015|Social Media, Uncategorized|0 Comments

How to maximize your business’ organic reach on Facebook

If your business is active on Facebook, which it should be (for your sake), you may be finding it difficult of late to reach your usual amount of fans with posts. We can assure you that you are not alone, as Facebook's algorithm, EdgeRank, has really clamped down on the reach of organic (free) posts. [...]

By | 2017-03-06T21:07:04+00:00 June 24th, 2015|Social Media, Uncategorized|0 Comments