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ryanvowles

About Ryan Vowles

Ryan’s experience in journalism, communications, marketing, and social media has helped tailor him into a well-rounded professional. Constantly researching the current and future trends, he is always trying to stay one step ahead. Ryan has worked for small and large businesses alike, and knows the different set of challenges that come with being a business in modern America. When not supplying articles to The Main Street Medium, or helping his clients on their social media platforms, Ryan enjoys both playing and watching baseball, as well as other sports

How Can Facebook Local Insights Benefit Your Business?

When it comes to managing your business, understanding how the locals are behaving is vital. From the traffic patterns around your facility, to the demographics of those in the area, awareness can be very profitable for your business. But how can you find this type of information? One tool that has become very useful for [...]

By | 2017-03-06T21:05:43+00:00 October 26th, 2016|Social Media, Uncategorized|0 Comments

How to create a successful Facebook Ad campaign

If you regularly post content to your business' Facebook page, you've probably noticed a reduction in overall reach. This, unfortunately, is a result of Facebook's pay-to-play transition that emphasizes paid advertising. Facebook continues to downplay the idea that declined organic reach is a strategy to motivate businesses to advertise, claiming it to be a natural [...]

By | 2017-03-06T21:05:54+00:00 July 15th, 2016|Social Media, Uncategorized|0 Comments

How “Reactions” Can Help Your Facebook Business Page

As if there wasn't already enough things for small business owners to worry about on Facebook, they now have to consider various reactions to their content. Facebook recently rolled out their “reactions” option, which allows Facebook users to quickly select one of six emotional reactions to represent their feelings towards content. Whereas users previously could [...]

By | 2017-03-06T21:06:08+00:00 March 10th, 2016|Social Media, Uncategorized|0 Comments

Video, advertising, and mobile will highlight Facebook’s 2016

To say that Facebook is a constantly evolving, ahead-of-the-curve, trendsetting corporation is a total understatement. 2015 was a big year for the social media conglomerate, but 2016 looks to take the company and the platform to a whole new level. Predicting where Facebook will go in 2016 is entirely dependent on where it went in [...]

By | 2017-03-06T21:06:19+00:00 January 25th, 2016|Social Media, Uncategorized|0 Comments

More content isn’t always for the best on Facebook

Almost every small business owner knows the importance of being on Facebook. With over one-billion daily active users (VentureBeat.com), it makes sense to have a presence where the public is. Unfortunately, many business owners seem to struggle finding the optimal post frequency for their page. Business pages either seem to post very little or way [...]

By | 2017-03-06T21:06:29+00:00 November 17th, 2015|Social Media, Uncategorized|0 Comments

The biggest online fears for small business owners

As Halloween approaches, many find themselves pondering the many things that scare them the most. Whether it be ghosts, zombies, or monsters, we all have horrors that are exposed around this time of year, and small business owners are no exception. Fear and anxiety run through the minds of business owners throughout the year, not [...]

First Impressions: How to create effective Facebook profile images for businesses

The oh-so-important first impression might not be what you think these days. It has always been that first time you interact with someone. Do they make good eye-contact? Are they smiling? What's stuck in their teeth? Now it is “what does their profile picture look like on Facebook?” This goes for individuals and businesses alike. [...]

By | 2017-03-06T21:06:47+00:00 August 12th, 2015|Social Media, Uncategorized|0 Comments

The constantly evolving world of marketing and advertising

The landscape of small businesses advertising and marketing is a constantly changing structure, which seems to be redefined every few years. Each year seems to present a new method for businesses to reach consumers, adding further complications to their efforts to maximize exposure. Despite the massive impact of digital advertising in recent years, Frank Buono, president [...]

By | 2017-03-06T21:06:54+00:00 July 15th, 2015|Uncategorized|0 Comments

How to maximize your business’ organic reach on Facebook

If your business is active on Facebook, which it should be (for your sake), you may be finding it difficult of late to reach your usual amount of fans with posts. We can assure you that you are not alone, as Facebook's algorithm, EdgeRank, has really clamped down on the reach of organic (free) posts. [...]

By | 2017-03-06T21:07:04+00:00 June 24th, 2015|Social Media, Uncategorized|0 Comments

Business Owners Beware: Google Scams

  It's an annoyance that's all too common for business owners: Frequent phone calls from individuals who claim to work for Google. They tell you, “there is a problem with your business' Google page” or “we will make your business the top page on local searches.” Unfortunately, these harassing callers are a farce. They do [...]