rachael

About Rachael Walden

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So far Rachael Walden has created 19 blog entries.

Mobile Optimization: Staying Relevant on the Go

With the increasing popularity of Cell phones, Phablets, and Tablet PCs, it is no surprise that in 2014 mobile usage surpassed desktops for internet use. Mobile based marketing has become an important factor for any business hoping to target a wide range on consumers. While your business may already have an established online presence, it [...]

By | 2015-03-11T17:06:15+00:00 March 11th, 2015|Uncategorized, Website Optimization|Comments Off on Mobile Optimization: Staying Relevant on the Go

How to increase a Business Facebook Page’s “Likes”

Increasing Facebook page fans (a.k.a. Likes)  can be a tricky process for businesses. Whether it be done via paid advertising on Facebook, or the free organic approaches, Fans are often priority number-one on a Facebook business page. There are paid and organic (free) strategies to increase Facebook fans. Next! Ad Agency provides management services for both. Organic strategies [...]

By | 2015-02-17T14:49:04+00:00 February 17th, 2015|Social Media, Uncategorized|Comments Off on How to increase a Business Facebook Page’s “Likes”

Should I use Google Plus for my local business?

  According to Statista research, Google Plus had 300 million active users as of January 2014. Its continuous growth proves that is not a ghost town of a social network, and should be used in your online marketing strategy. It is hard for the average business owner (and even social media industry leaders) to understand [...]

By | 2014-05-30T17:59:09+00:00 May 30th, 2014|Social Media, Uncategorized|Comments Off on Should I use Google Plus for my local business?

To Weebly or Not to Weebly? Pros & cons of DIY website builders.

As a small business owner sometimes looking for the right website solution for your company can be a dizzying experience. Having a well built website is key to having a strong online presence, but with so many options it can be hard to even understand what the important choices are. In reality there are only two [...]

By | 2014-05-17T20:30:14+00:00 May 17th, 2014|Uncategorized, Website Optimization|Comments Off on To Weebly or Not to Weebly? Pros & cons of DIY website builders.

Which social media sites should your business use?

(Image Source: BCG Connect)   Every day it becomes more evident that the use of social media (SM) will benefit businesses integrated marketing communications. If you have not yet looked into using SM for your business, or have had little experience, I recommend following the first few steps listed below to help you decide which SM [...]

By | 2014-05-02T19:43:44+00:00 May 2nd, 2014|Social Media, Uncategorized|Comments Off on Which social media sites should your business use?

What the heck is PageRank?

As a small business owner you may have heard marketing professionals or SEOs talking about the “PageRank” of your business's website. Usually it's followed up by a sales pitch with a lot of jargon about PPC, on-site optimization, social media campaigns, backlinking, etc. Sometimes marketers get too caught up in trying to help improve your [...]

By | 2014-04-11T19:31:46+00:00 April 11th, 2014|Uncategorized, Website Optimization|Comments Off on What the heck is PageRank?

9 steps for dealing with negative online reviews

(Photo Credit: ReachLocal)  Consider the following when writing a response to a negative online review: Respond quickly: This will show that you are on top of things, and that your business reputation matters to you. Never go on the offensive: Take a step back, approach the review objectively and write a sincere reply with a [...]

By | 2014-04-07T12:23:51+00:00 April 7th, 2014|Online Marketing, Uncategorized|Comments Off on 9 steps for dealing with negative online reviews

Is Social Media Necessary for Your Business?

Social media (SM) should be used by businesses to have conversations with audiences online, amongst other things, even though its not a silver bullet. If a business uses traditional marketing only, such as yellow pages, the business could be left behind in the online world which, can translate to the streets. There is not one [...]

By | 2014-03-31T15:18:39+00:00 March 31st, 2014|Social Media, Uncategorized|Comments Off on Is Social Media Necessary for Your Business?

Creating a website when your business has multiple physical locations

Do you have a business and multiple addresses for it? A best practice for having more than one physical location represented on your business website is to create a dedicated landing page for each of your locations. The more a client has to dig through your site, the more likely they will leave before giving [...]

By | 2014-03-14T15:13:05+00:00 March 14th, 2014|Uncategorized, Website Optimization|Comments Off on Creating a website when your business has multiple physical locations

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