rachael

About Rachael Walden

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So far Rachael Walden has created 19 blog entries.

Online Reviews Become More Important With Recent Google Update

Being a business owner comes with a lot of responsibilities. One responsibility you should not overlook is your businesses online reviews. Recent studies by BrightLocal.com show that “92% of consumers regularly or occasionally read online reviews (vs. 88% in 2014).” Couple these findings with the fact that Google now includes your business' review standings on [...]

By | 2016-10-04T14:32:12+00:00 October 4th, 2016|Uncategorized|0 Comments

How latest update will impact Google AdWords

If you are a frequent online searcher (which lets be real, who isn't?), you are probably used to doing a Google Search and seeing ads both at the top of the page, and in a sidebar to the right. Well, Google has recently made some updates in the way that they are displaying ads. You [...]

How important are videos to your SEO?

Today's fast-pace business world is very media-oriented, making it essential to be active and visible on as many digital platforms as possible. To compete in today's digital marketplace, it is crucial to have the most visibility online. Improving a company's Search Engine Optimization (SEO) is extremely important for success. SEO is the effort to positively [...]

By | 2016-04-26T15:14:36+00:00 April 26th, 2016|Online Marketing, Uncategorized|0 Comments

Five reasons to be thankful for social media this holiday season

  Social media has drastically changed the world we know and live in. With Thanksgiving just around the corner, I have listed below five reasons why I am thankful for social media from a marketing perspective: 1) Increased brand awareness: Social media allows a brand to act as a person. People want to do business [...]

By | 2015-11-24T21:59:36+00:00 November 24th, 2015|Social Media, Uncategorized|0 Comments

Why is WordPress our preferred website builder?

A business's website is the soul of their online presence. These days, not only does every business need a website, but it needs to be aesthetically appealing and search-engine optimized. This often requires the owner to seek out a qualified web-design team. We have provided high quality websites to businesses all across North America and [...]

By | 2015-10-08T15:31:24+00:00 October 8th, 2015|Uncategorized, Website Optimization|0 Comments

Should I use Facebook advertising for my business?

Yes. Facebook advertising generates new business opportunities. It helps businesses bottom lines, which means those businesses get to keep providing their wonderful products and services to their communities and countries. Facebook advertising is an effective way to reach out to audiences. These ads can reach as many people as radio or TV ads but cost [...]

By | 2015-09-01T20:24:01+00:00 September 1st, 2015|Social Media, Uncategorized|0 Comments

Reach your audience with Google AdWords

Hello, my name is Kelsey Tamblin and I am a certified Google AdWords Coordinator! I have worked for NEXT! Ad Agency for nearly two years and I hope that by writing this post more people will understand the basics of Google AdWords PPC and the many benefits it provides businesses. AdWords has a lot to offer business owners. [...]

By | 2015-07-29T09:00:31+00:00 July 29th, 2015|Online Marketing, Uncategorized|0 Comments

What is CGI Communications’ new Weblink product?

Where do people get their information? It depends. If you think about those who are going to be moving to a new location, the answer is Google. People who are going to move to a different place will search for information online. They are called premovers. Recently, CGI Communications Inc. bought a company called Weblink [...]

By | 2015-06-15T20:35:55+00:00 June 15th, 2015|Online Marketing, Special Reports, Uncategorized|0 Comments

Protect yourself against domain name scams

Business owners beware! There is a new scam growing in popularity based around your website's domain name. If you are a business owner with a website or are someone who owns website, read on to inoculate yourself from falling into the trap. It works like this: All domain name registration information is freely available to the public – [...]

By | 2015-05-27T15:54:53+00:00 May 27th, 2015|Online Marketing, Uncategorized|0 Comments

Do visuals impact the success of a Facebook business page?

The answer is yes! Facebook business pages which post status updates with visuals in the form of videos and photo albums see more results. The same can be said for other social media (SM) platforms. Why? “Visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotions greatly affect our [...]

By | 2015-05-06T18:39:38+00:00 May 6th, 2015|Social Media, Uncategorized|0 Comments

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